It seems that anyone with over 2,000 followers feels comfortable enough with their knowledge to refer to themselves as a social media professional…
Branden's interview in the Bahamas after his $200,000 win with Daily Fantasy Sports on DraftKings.com
You are not your brand on social media you are your industry.
The modern day celebrity is the social media influencer.
You have to create relatable content that applies to the masses.
If you sell wedding rings, don't talk about wedding rings on social media. Talk about weddings! Provide value, build trust, then sell wedding rings.