I've been using Twitter since 2009 and I've seen it all.

The social media expert who follows 50,000 people and has 50,000 followers.

The social media expert who has 800,000 followers and gets 3 retweets on their posts.

It seems that anyone with over 2,000 followers feels comfortable enough with their knowledge to refer to themselves as a social media professional. Even worse, often comfortable enough to charge others for consulting or manage campaigns; WOW.

The most prominent mistake people make on Twitter is not knowing the difference between a reply and a mention. Yup, even the "professionals" are clueless.

First lets define them and give examples:

A mention is when you tag someone's Twitter handle within your tweet. Example: "I am going to visit @CEO for breakfast, wish me luck!"

A reply is when you're responding to or sending someone a tweet publicly, yet directly intended for them. Example "@CEO looking forward to breakfast!"

Now here's the functional outcome of the mistake: when you start a tweet with someone's username and intend for all of your followers to see it, they won't!

When you start a tweet with someone's username, only that person, along with a limited audience of anyone else who happens to follow the both of you, sees it. When you tag someone within a tweet, everyone that follows you will see that message.

The easiest way to overcome this is to make sure to type some word or character before their username, here's some examples:

Hey @CEO, what's up? (YES!)

.@CEO what's up? (YES!)

@CEO gives great advice!

So next time you're ready to give someone props, make sure you do them the favor of telling the world, not just them, how awesome they are.


December 12, 2014

Stop Making This Mistake on Twitter

Stop Making This Mistake on Twitter

It seems that anyone with over 2,000 followers feels comfortable enough with their knowledge to refer to themselves as a social media professional…

Follow me on Twitter @CEO

Follow me on Twitter @CEO

Make sure you’re following me on Twitter.

Follow Me!

Learn my tips and tricks for getting the most out of social media